HIFI PROJECT

We led brand strategy, identity, and creative direction for a music house that crafts high-fidelity, custom tracks for everything from cinematic ads to off-the-wall musical productions. The fluid, expressive logotype mirrors the eclectic range of hifi’s sonic world — spanning genre-blurring sound design, raw artistic energy, and the brilliant weirdos who bring it all to life. A visual identity tuned to the art of sound — and the chaos of real creativity.